Core Sales Terms
Main Sales Terms
Lead Generation: The process of attracting and capturing interest from potential customers. Lead Qualification: Checking if a lead has the budget, need, and authority to buy. Prospects: People or businesses that show real interest in your solution. Value Proposition: The main reason a customer should choose your product or service. Quota: The sales target set for a rep or team over a period of time.
Lead Generation: The process of attracting and capturing interest from potential customers. Lead Qualification: Checking if a lead has the budget, need, and authority to buy. Prospects: People or businesses that show real interest in your solution. Value Proposition: The main reason a customer should choose your product or service. Quota: The sales target set for a rep or team over a period of time.
Sales Methods and Strategies
Cold Calling: Reaching out by phone to people who have had no prior contact. Cold Emailing: Similar to cold calling but done through email, often automated. Discovery Call: The first conversation to learn about a customer’s needs. Cross-Selling: Suggesting related products or services based on past purchases. Upselling: Encouraging customers to choose a higher-priced option for added value. Soft Sell: Building trust and influencing gently instead of pushing aggressively.
Cold Calling: Reaching out by phone to people who have had no prior contact. Cold Emailing: Similar to cold calling but done through email, often automated. Discovery Call: The first conversation to learn about a customer’s needs. Cross-Selling: Suggesting related products or services based on past purchases. Upselling: Encouraging customers to choose a higher-priced option for added value. Soft Sell: Building trust and influencing gently instead of pushing aggressively.
Customer and Funnel Terms
Buyer Behavior: How customers act before, during, and after purchase. Buying Intent: The likelihood that a customer is ready to purchase. Buying Signal: Signs that a buyer is close to making a decision, such as asking about pricing. Customer Success: Helping customers get the most value after they buy. ICP (Ideal Customer Profile): A description of the perfect type of customer for your business. TOFU, MOFU, BOFU: Stages of the sales funnel (Top, Middle, Bottom) that move leads from awareness to conversion.
Buyer Behavior: How customers act before, during, and after purchase. Buying Intent: The likelihood that a customer is ready to purchase. Buying Signal: Signs that a buyer is close to making a decision, such as asking about pricing. Customer Success: Helping customers get the most value after they buy. ICP (Ideal Customer Profile): A description of the perfect type of customer for your business. TOFU, MOFU, BOFU: Stages of the sales funnel (Top, Middle, Bottom) that move leads from awareness to conversion.
Metrics and Acronyms
A/B Testing: Comparing two campaigns to see which performs better. KPI (Key Performance Indicator): A measurable goal to track progress. CAC (Customer Acquisition Cost): How much it costs to gain a new customer. LTV (Lifetime Value): Total revenue expected from a single customer over time. NPS (Net Promoter Score): A measure of customer loyalty and likelihood to recommend. Bounce Rate: The percentage of emails that fail to reach inboxes. Open Rate / CTR: How many recipients open emails and click on links.
A/B Testing: Comparing two campaigns to see which performs better. KPI (Key Performance Indicator): A measurable goal to track progress. CAC (Customer Acquisition Cost): How much it costs to gain a new customer. LTV (Lifetime Value): Total revenue expected from a single customer over time. NPS (Net Promoter Score): A measure of customer loyalty and likelihood to recommend. Bounce Rate: The percentage of emails that fail to reach inboxes. Open Rate / CTR: How many recipients open emails and click on links.